Breakout Schedule

THURSDAY

Breakout Room 1

Thurs. 10:50am

Social Media Power Plays to Maximize Q4 Revenue

Ben Jabbawy of Grocers List

Q4 is here—RPMs are soaring, audiences are ready to buy, and Black Friday is coming fast. Join Ben Jabbawy, founder of Grocers List, to discover the social strategies top creators use to spark holiday traffic, boost affiliate sales, and grow email lists. You’ll leave with actionable tactics you can put to work right away to maximize this high-revenue season.

Thurs. 2:20pm

How to Make More, Not Just Measure More

Heather Tullos from Mediavine

Too many creators track data without translating it into dollars. In this session, Heather Tullos breaks down how to turn analytics into action — optimizing for engagement, improving viewability, and building revenue growth strategies rooted in real user behavior. Learn how to move beyond chasing metrics and start using your Mediavine Dashboard insights to make smarter, more profitable decisions that work for your audience and niche.session description

Breakout Room 2

Thurs. 10:50am

7 Common Email Marketing Mistakes that Even The Pros Make

Allea Grummert of Duett

There’s always room for improvement! What if you could get an insider look at — and avoid! — some of the most common email marketing mistakes from 6- and 7-figure creators?

In this session, Allea Grummert, an email marketing strategist, copywriter and tech expert will expose 7 specific mistakes that, once fixed, will positively impact your connection with your email subscribers, boost brand loyalty, drive traffic through list engagement, and make sure that you’re optimizing your email marketing strategy to its fullest!

Thurs. 2:20pm

How I “Vibe Coded” a WordPress Plugin That Writes My Daily Email Newsletter for Me

Jake Cain

Learn how to turn hours of manual work into just one hour a month—without writing a line of code. This session shows how AI can generate a month’s worth of newsletters from your blog content, filter what’s evergreen, and streamline your workflow. A simple, repeatable system for creators who want consistent emails without the burnout.

Breakout Room 3

Thurs. 10:50am

NotebookLM/NLM for Digital Publisher

Iain Christie of Google

NotebookLM/NLM is a personal, AI-powered assistant that helps you organize, research and create the content that matters to you and your readers. Google expert Iain Christie will provide you with an easy guide to maximizing your time with NotebookLM/NLM in this hands-on breakout session.

Thurs. 2:20pm

Leveraging Facebook To Drive Traffic

April Wiencek

Facebook is still one of the strongest drivers of traffic in the blogging world — and it’s not going anywhere.

In this session, you’ll learn how to tap into its full potential by understanding your audience and their demographics, creating posts that spark engagement, and building a smart posting schedule that grows your following. We’ll also cover how to use Facebook to drive traffic straight to your site and expand your email list, turning social reach into long-term growth

FRIDAY

Breakout Room 1

Fri. 10:15am

Always Think of Your Readers

Andrew Wilder of Nerdpress

People these days have the attention span of a fruit fly. You’ve got to help them understand what your site is about in a split-second, and then guide them to the exact content they want.

In this session, Andrew Wilder from NerdPress will start with the broad strokes of user experience, and then dig into details you can implement immediately. You’ll learn how to improve your site to create a cycle of happy readers, better SEO, more traffic, and, of course, increased revenue.

Fri. 11:10am

Turn Insights into Impact with the New Mediavine Dashboard

Amanda Loftis and Samantha Seeley from Mediavine

Your dashboard just got smarter. Now it’s time to use it strategically.

This session will walk you through the latest features of the Mediavine Dashboard and show you how to turn your performance data into real results. Learn how to identify growth opportunities, understand what’s driving RPM changes, and use reporting tools to optimize earnings, efficiency, and site performance like never before.

Breakout Room 2

Fri. 10:15am

Blog Smarter, Not Harder: Thriving in the Modern Blogosphere with Purpose, People, and Practical Strategy

Dennis Littley

In a digital world where Google updates shift constantly and AI churns out endless copycat content, creators need to focus on what makes them truly unique.

This session explores how to lean into your strengths, outsource the tasks that drain your energy, and build a sustainable business that lasts. We’ll dig into the real challenges—competition, algorithm changes, and AI noise—and share practical strategies to rise above it all with confidence and clarity

Fri. 11:10am

How I Replaced Google Revenue Loss with 5 New Income Streams

Paul Gowder

Relying too much on Google traffic can leave your business vulnerable. In this session, you’ll learn how to turn existing content into five steady revenue streams by repurposing what you already create. Learn how to drive more traffic, build digital products, earn from social platforms, and grow a loyal audience—so your business stays stable and profitable, no matter the algorithm shifts.

Breakout Room 3

Fri. 10:15am

The New Era of Search: How Publishers Can Thrive in Google’s Evolving Ecosystem

Arsen Rabinovich of TopHatRank

The rules of SEO have changed, and they are not changing back. In today’s Google ecosystem, the old playbook for optimizing content no longer works. Publishers who succeed will be the ones who adapt to a new era of search and discovery.

In this session, Arsen Rabinovich of TopHatRank will explain how Google’s evolving systems impact content creators in food, travel, finance, DIY, lifestyle, and more, and show the mindset shift needed to stay visible, grow traffic, and future-proof a publishing business.

Fri. 11:10am

Rewriting the Creator’s Blueprint - From Hustle to Building Balance, Joy, and Longevity

Food and Wellness Equity Collective

Success in content creation doesn’t have to mean constant grind. In this interactive session, the Food & Wellness Equity Collective (F+WEC), in partnership with Mediavine’s Uplift Program, helps creators design a new success blueprint rooted in balance, wellbeing, and equity. F+WEC exists to ensure that creators from historically underrepresented backgrounds have access to the resources, education, and opportunities they need to thrive.