Breakfast
8:00 AM - 9:00 AM

Food Hall (Atlantic)

Welcome & Mediavine Updates
9:00 AM - 9:15 AM

Ally Love: Morning Keynote
9:15 AM - 9:50 AM

Navigating the Future Together
9:50 AM - 10:35 AM

 Eric Hochberger (CEO), Amanda Martin (CRO)

An Executive Conversation on the Future of the Industry and the Internet

Networking Break
10:35 AM - 10:50 AM

Breakout Sessions
10:50 AM - 11:35 AM

Breakout Room 1
Social Media Power Plays to Maximize Q4 Revenue with Ben Jabbawy of Grocers List

Breakout Room 2
7 Common Email Marketing Mistakes that Even The Pros Make with Duett’s Allea Grummert

Breakout Room 3
NotebookLM/NLM for Digital Publishers with Google's Iain Christie

Networking Break
11:35 AM - 11:45 AM

Lunch + Networking
11:45 AM - 1:00 PM

Food Hall (Atlantic)

Beyond SEO: The GEO Revolution + Q&A
1:00 PM - 2:10 PM

Jaclyn Ranere, Evertune CMO

Generative Engine Optimization (GEO) is redefining how audiences discover content and how publishers must adapt. This session breaks down what GEO really means, how AI search impacts traffic and visibility, and actionable strategies to stay discoverable. Walk away with a new playbook for thriving in the AI era.

Networking Break
2:10 PM - 2:20 PM
 

Breakout Sessions
2:20 PM - 3:05 PM

Breakout Room 1
How to Make More, Not Just Measure More with Heather Tullos from Mediavine

Breakout Room 2
How I “Vibe Coded” a WordPress Plugin That Writes My Daily Email Newsletter for Me with Jake Cain

Breakout Room 3
Leveraging Facebook To Drive Traffic with April Wiencek

Networking Break
3:05 PM - 3:15 PM
 

Mediavine Updates
3:15 PM - 3:25 PM
 

Scaling Your Business 
3:25 PM - 4:00 PM

Dorothy Kern, Donald Miner

A Panel Conversation With Publishers on How They've Navigated Growth, Protected What Worked, and Built Intentionally

Cocktail Reception
4:00 PM - 6:00 PM

3rd Floor Foyer

Wrap up the day with good conversation and great company. Unwind with fellow publishers, share your MVCon takeaways, and raise a glass to the connections driving the open web forward.

Breakfast
8:00 AM - 9:00 AM

Food Hall (Atlantic)

Welcome & Mediavine Updates
9:00 AM - 9:10 AM

The Pivot 
9:10 AM - 10:00 AM

Paul Gowder, Tanya Harris, and Anne Moss  

A Panel Conversation With Publishers on How They’re Successfully Adapting to Industry Changes

Networking Break
10:00 AM - 10:15 AM

Breakout Sessions
10:15 AM - 10:55 AM

Breakout Room 1
Always Think of Your Readers with Andrew Wilder of Nerdpress

Breakout Room 2
Blog Smarter, Not Harder: Thriving in the Modern Blogosphere with Purpose, People, and Practical Strategy with Dennis Littley

Breakout Room 3
The New Era of Search: How Publishers Can Thrive in Google’s Evolving Ecosystem with Arsen Rabinovich of TopHatRank

Networking Break
10:55 AM - 11:10 AM

Breakout Sessions
11:10 AM - 11:50 AM

Breakout Room 1
Turn Insights into Impact with the New Mediavine Dashboard with Amanda Loftis and Samantha Seeley from Mediavine

Breakout Room 2
How I Replaced Google Revenue Loss with 5 New Income Streams with Paul Gowder

Breakout Room 3
Rewriting the Creator’s Blueprint - From Hustle to Building Balance, Joy, and Longevity with Food and Wellness Equity Collective

Lunch + Networking
11:50 AM - 1:00 PM

Food Hall (Atlantic)

What Advertisers Want from Publishers
1:00 PM - 1:50 PM

Scott Ensign, Butler/Till CSO

The digital ad ecosystem is evolving fast -- and trust has never been more critical. In 2025 and beyond, what do advertisers truly want from their publisher partners? Mediavine’s Amanda Martin and Butler/Till’s Scott Ensign explore how transparency, accountability, and a quality ad experience are shaping demand. From AI and attention metrics to the growing need for alignment between advertiser goals and reader expectations, they’ll dig into how brands and publishers can rebuild trust, deliver transparent value, and create ad experiences that respect both audiences and advertisers.

Closing Announcements
1:50 PM - 2:00 PM